Eintracht Frankfurt extends Licher partnership

Brewery Licher remains a premium sponsorship partner of the Bundesliga club and signed a new contract until 2007. The Giessen-based company are Frankfurt’s long-serving beer providers and were delighted to remain loyal to the club. “We are supporting Frankfurt for five years now and are very much looking forward to the new season and Bundesliga football in the recently opened Commerzbank-Arena,” declared Licher CEO Rainer Noll.

Licher’s marketing activities at the FIFA World Cup 2006 venue, which was masterminded by sport rights’ agency Sportfive, will include advertising on hoardings, a VIP ticket contingent and several other promotion activities within and outside the ground.