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Sponsors pay more for Premier League jersey space
Pan-European - 16 November, 2007
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The Premier League tops the list of football leagues in terms of generating revenue from kit sponsors.
Sport+Markt's research revealed that Europe's top leagues increased revenue from shirt sponsorships by 10.6 percent for the 2007-2008 season. That was an increase of EUR 405.3 million. The Premier League was responsible for EUR 97.5 million of this.
The Bundesliga was second with EUR 95.5 million, and has a higher per club rate than the Premier League, bringing in EUR 5.3 million a club.
Serie A is third at 71.8 million and Ligue One fourth at EUR 51 million.
Manchester United's deal with AIG tops the list of clubs kit sponsorships with EUR 20.8 million coming in from the deal. German Bayern Munich is second, holding a deal with T-Mobile worth EUR 20 million. Spanish Real Madrid placed third with a EUR 15 million deal with Bwin.
"With a 10.6 per cent increase in revenue in the top six European leagues, jersey sponsorship again demonstrates its growing significance," said Hartmut Zastrow, executive director of sport+Markt.
Zastrow also pointed out that German Energie Cottbus, the lowest moneymaker in the Bundesliga, would be eighth in Spain with a EUR 1.7 million deal.
Sport+Markt's research revealed that Europe's top leagues increased revenue from shirt sponsorships by 10.6 percent for the 2007-2008 season. That was an increase of EUR 405.3 million. The Premier League was responsible for EUR 97.5 million of this.
The Bundesliga was second with EUR 95.5 million, and has a higher per club rate than the Premier League, bringing in EUR 5.3 million a club.
Serie A is third at 71.8 million and Ligue One fourth at EUR 51 million.
Manchester United's deal with AIG tops the list of clubs kit sponsorships with EUR 20.8 million coming in from the deal. German Bayern Munich is second, holding a deal with T-Mobile worth EUR 20 million. Spanish Real Madrid placed third with a EUR 15 million deal with Bwin.
"With a 10.6 per cent increase in revenue in the top six European leagues, jersey sponsorship again demonstrates its growing significance," said Hartmut Zastrow, executive director of sport+Markt.
Zastrow also pointed out that German Energie Cottbus, the lowest moneymaker in the Bundesliga, would be eighth in Spain with a EUR 1.7 million deal.
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