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MTN joins as FIFA World Cup 2010 sponsor
World Cup 2010 - 16 August, 2006
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South Africa's MTN announced that it will be Africa's first global sponsor of a World Cup.
The MTN Group's sponsorship of the 2010 World Cup allows the company exclusive mobile content rights for Africa and the Middle East, as well as global marketing rights. The deal is worth US 65 million over four years.
"This is probably the most significant global event that will take place in Africa in the foreseeable future," MTN Group President and CEO, Phuthuma Nhleko said. "The event provides significant attractive opportunities for Africa to showcase its ability to host events of such magnitude."
"It is historical that MTN is the first African company to be a global sponsor of the FIFA World Cup and I want to commend MTN and Mr. Nhleko on this sponsorship," said FIFA's Sepp Blatter.
South African President Thabo Mbeki said the 2010 World Cup would be the first event of this magnitude where the world could view via mobile handsets.
The MTN Group's sponsorship of the 2010 World Cup allows the company exclusive mobile content rights for Africa and the Middle East, as well as global marketing rights. The deal is worth US 65 million over four years.
"This is probably the most significant global event that will take place in Africa in the foreseeable future," MTN Group President and CEO, Phuthuma Nhleko said. "The event provides significant attractive opportunities for Africa to showcase its ability to host events of such magnitude."
"It is historical that MTN is the first African company to be a global sponsor of the FIFA World Cup and I want to commend MTN and Mr. Nhleko on this sponsorship," said FIFA's Sepp Blatter.
South African President Thabo Mbeki said the 2010 World Cup would be the first event of this magnitude where the world could view via mobile handsets.
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