Liverpool renews deal with Carlsberg

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The Premier League club announced a new deal with Carlsberg, for a further two years. Carlsberg have had their name on the front of Liverpool shirts since 1992, the longest deal in the Premier League and the new deal continues until the end of the 2006/07 season.

The club says that the deal had already been finalized before the fifth European Cup win. The club’s Chief Executive Rick Parry said: "The partnership has been enormously successful over the last 13 years and we're delighted we've been able to extend it into what we hope will be a new era for the club. We have enjoyed an excellent relationship with Carlsberg and look forward to continuing that in the future."

Carlsberg UK Sponsorship Controller, Gareth Roberst, said: "The Carlsberg and Liverpool relationship is one of the longest and most successful in football. Carlsberg is delighted to be able to continue this partnership for a further two years and would like to add our congratulations to the club for the outstanding result in the Champions League."