Dentsu deal for UEFA

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UEFA has reached an agreement with Dentsu Inc. in relation to the sponsorship sales for UEFA's Top National Team Competitions between 2006 and 2009. The agreement gives Dentsu the exclusive right to market the sponsorship packages of UEFA's Top National Team Competitions (EUROTOP) to Japanese corporations, and the right to market the sponsorship packages to Chinese corporations, subject to UEFA's approval.

The new UEFA EUROTOP commercial programme, developed by UEFA Marketing & Media Management (UMMM), focuses on the very best of European National Team Competitions and includes the following events: UEFA EURO 2008, UEFA European Under-21 Championship 2006 & 2008, UEFA European Women’s Championship 2009, and UEFA European Futsal Championship 2007 & 2009. Dentsu has been a marketing agent in Japan for UEFA Since 1984.