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England team renews Nationwide sponsorship
England - 14 August, 2006
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The Football Association has renewed its sponsorship deal with the building society Nationwide, in a four-year deal worth GBP 20 million.
The new deal is worth GBP 5 million less than previous sponsorship.
Nationwide, which has a seven-year link with the Football Association, extended the deal despite the impression given less than a year ago, when it pulled out of negotiations. Pepsi’s withdrawal on its association with the FA amid speculation that sponsors did not find the deals were value for money.
The new deal is worth GBP 5 million less than previous sponsorship.
Nationwide, which has a seven-year link with the Football Association, extended the deal despite the impression given less than a year ago, when it pulled out of negotiations. Pepsi’s withdrawal on its association with the FA amid speculation that sponsors did not find the deals were value for money.
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