Chelsea signed a deal with Samsung

The Premier League club signed a five-year sponsorship deal, valued around £50m, with Korean electronics company Samsung. The deal will see the company as the club's official sponsor and players' shirts will carry the logo "Samsung Mobile" from next season. It is Samsung's second biggest partnership deal after its sponsorship of the Olympic Games. According to media reports the deal follows a three-way battle, also involving Nokia and Siemens. The current £4m a-year deal with Emirates airline expires at the end of this season.