Borussia Dortmund extends sponsorship deal

The 1.Bundesliga club has extended its existing contract with ice cream suppliers Lagnese-Iglo GmbH for a further two years. Managing director Hans-Joachim Watzke welcomes the deal as he regards it as a ‘positive signal towards Borussia Dortmund as a brand’. The core feature of the sponsoring package includes the sale of Langnese Ice cream in the club’s stadium, stadium’s magazine advertising and perimeter advertising.