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Bayer Leverkusen gets TelDaFax ENERGY for new sponsor
Germany - 13 August, 2007
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The Bundesliga club Bayer 04 Leverkusen landed its first big marketing deal of the year, landing TelDaFax ENERGY as a main sponsor in a three-year deal.
The energy company will be a shirt sponsor, and receive promotions through ad and PR activities.
The deal, put together by SPORTFIVE, was the first big one put together for the club after only a few weeks of trying to pursue a main sponsor.
"We are delighted that our intensive search for a new main sponsor has ended successfully in time for the start of the new season, and look forward to working with our new partner," said Bayer 04 Leverkusen chief executive Wolfgang Holzhäuser.
The energy company will be a shirt sponsor, and receive promotions through ad and PR activities.
The deal, put together by SPORTFIVE, was the first big one put together for the club after only a few weeks of trying to pursue a main sponsor.
"We are delighted that our intensive search for a new main sponsor has ended successfully in time for the start of the new season, and look forward to working with our new partner," said Bayer 04 Leverkusen chief executive Wolfgang Holzhäuser.
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