Blackburn hires Bonham Group to find sponsor

English Blackburn has signed on a new shirt sponsor, ending its deal with Bet24 and heading to the Bonham Group Europe to find a new one.

With various aspects of controversy surrounding sponsorship deals with gambling-based groups, Blackburn wanted to find a more appropriate sponsor. The club believes the Bonham Group can deliver.

"We have an excellent relationship with Bet24 but once our agreement finishes this season we will be looking for a new shirt sponsor," said Simon Williams, head of commercial and marketing at Blackburn. "The Bonham Group's record is second to none in North America where it has secured more than GBP 1 billion in sponsorship contracts and we feel its structured approach is the best way to progress.

"The revenue from first tier sponsors is an important source of club income and this innovative approach will expose our club to national and international brands that suit our aspirations."

Paul Samuels, the CEO of the European operations for the Bonham Group, said his group is evaluating the club to find its value in the marketplace.

Source: euFootball.BIZ © Copyright 2006 - All rights reserved.