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McDonald's in FIFA's World Cup Sponsor tier through 2014
FIFA & UEFA - 11 July, 2006
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FIFA has landed McDonald's as a World Cup Sponsor from 2007 to 2014, confirming the second major corporation in the six-member sponsorship level.
The announcement comes after kicking-off to the four year journey from Germany to South Africa with the unveiling of the "Win in Africa with Africa" alliance, and the Official 2010 emblem which will culminate with the first World Cup being hosted on African soil in summer 2010.
"With McDonald's we have another long-time official sponsor on board for the FIFA World Cup events in 2010 and 2014," FIFA president Sepp Blatter said. "This clearly shows that sponsoring the FIFA World Cup goes beyond backing the event financially. By opting to pursue the partnership, McDonald's has once again shown its faith in FIFA and our initiative 'Football For a Better Future' in particular the 'Win in Africa with Africa' programme we launched.
McDonald's, an official sponsor of the FIFA World Cup since 1994, joins Anheuser-Busch in the new category, and continues its exclusive marketing rights in the retail food service category.
It remains the sole sponsor of the player escorts programme for the FIFA World Cup and the FIFA Confederations Cups in this period. In 2006, 1,408 children between 6- and 10-years old were given the opportunity to walk onto the field during the World Cup, hand-in-hand with some of the world's best players.
The extension of the partnership grants McDonald's rights to both the 2010 World Cup in South Africa and the 2014 event in South America, as well as to the Confederations Cups in 2009 and 2013. These rights include category exclusivity, brand association through use of the event marks for both the FIFA World Cup and FIFA Confederations Cup as well as the selection of marketing assets and perimeter boards.
"Our support of the FIFA World Cup at both the global and grassroots levels also demonstrates our ongoing commitment to promoting balanced, active lifestyles for customers around the world," said Mary Dillon, McDonald's executive vice president and global chief marketing officer.
As part of its strategic planning, FIFA decided in May 2004 to establish three new sponsorship categories: Partners, World Cup Sponsors and National Supporters. With adidas, Coca-Cola, Emirates Airline, Hyundai, Sony and Visa, the six FIFA Partners is the top tier of the new sponsorship model, awarded the highest level of affiliation to FIFA over an eight-year period.
On 6 July the First National Bank (FNB) signed up as the first South African National Supporter for the 2010 World Cup.
The announcement comes after kicking-off to the four year journey from Germany to South Africa with the unveiling of the "Win in Africa with Africa" alliance, and the Official 2010 emblem which will culminate with the first World Cup being hosted on African soil in summer 2010.
"With McDonald's we have another long-time official sponsor on board for the FIFA World Cup events in 2010 and 2014," FIFA president Sepp Blatter said. "This clearly shows that sponsoring the FIFA World Cup goes beyond backing the event financially. By opting to pursue the partnership, McDonald's has once again shown its faith in FIFA and our initiative 'Football For a Better Future' in particular the 'Win in Africa with Africa' programme we launched.
McDonald's, an official sponsor of the FIFA World Cup since 1994, joins Anheuser-Busch in the new category, and continues its exclusive marketing rights in the retail food service category.
It remains the sole sponsor of the player escorts programme for the FIFA World Cup and the FIFA Confederations Cups in this period. In 2006, 1,408 children between 6- and 10-years old were given the opportunity to walk onto the field during the World Cup, hand-in-hand with some of the world's best players.
The extension of the partnership grants McDonald's rights to both the 2010 World Cup in South Africa and the 2014 event in South America, as well as to the Confederations Cups in 2009 and 2013. These rights include category exclusivity, brand association through use of the event marks for both the FIFA World Cup and FIFA Confederations Cup as well as the selection of marketing assets and perimeter boards.
"Our support of the FIFA World Cup at both the global and grassroots levels also demonstrates our ongoing commitment to promoting balanced, active lifestyles for customers around the world," said Mary Dillon, McDonald's executive vice president and global chief marketing officer.
As part of its strategic planning, FIFA decided in May 2004 to establish three new sponsorship categories: Partners, World Cup Sponsors and National Supporters. With adidas, Coca-Cola, Emirates Airline, Hyundai, Sony and Visa, the six FIFA Partners is the top tier of the new sponsorship model, awarded the highest level of affiliation to FIFA over an eight-year period.
On 6 July the First National Bank (FNB) signed up as the first South African National Supporter for the 2010 World Cup.
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