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Norwich City already has tracked down a new sponsor, with Aviva coming aboard as part of a three-year deal.
The company logo will be on the club kit, and promises to be active in the English club's community projects.
Norwich City announcement comes just days after Flybe revealed they would no longer be sponsoring the club.
"We are very proud that Aviva, the biggest private sector employer in the county, has agreed to be our shirt and Community Stand sponsor for the next three years," said Andrew Cullen, Norwich City director of sales and marketing.
"The partnership further extends a positive relationship between two organisations that mean a great deal to our region.
"We very much look forward throughout the sponsorship term to developing existing and new initiatives for the benefit of the local community and to a long, successful and productive relationship with Aviva and all its employees.
"We must also thank our supporters who, through their resilient support, evidenced by the highest number of season ticket holders for three consecutive seasons in the Football League and with over 19,000 already sold for next season, all contribute towards making Norwich City Football Club a compelling proposition for sponsorship."
The company logo will be on the club kit, and promises to be active in the English club's community projects.
Norwich City announcement comes just days after Flybe revealed they would no longer be sponsoring the club.
"We are very proud that Aviva, the biggest private sector employer in the county, has agreed to be our shirt and Community Stand sponsor for the next three years," said Andrew Cullen, Norwich City director of sales and marketing.
"The partnership further extends a positive relationship between two organisations that mean a great deal to our region.
"We very much look forward throughout the sponsorship term to developing existing and new initiatives for the benefit of the local community and to a long, successful and productive relationship with Aviva and all its employees.
"We must also thank our supporters who, through their resilient support, evidenced by the highest number of season ticket holders for three consecutive seasons in the Football League and with over 19,000 already sold for next season, all contribute towards making Norwich City Football Club a compelling proposition for sponsorship."
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