FC Augsburg join Sortimo as new exclusive partner

The second Bundeliga club FC Augsburg signed a deal with Sortimo to be the club's exclusive partner. The deal, brokered by marketing agency SPORTFIVE, gives the in-vehicle equipment specialists a comprehensive promotional presence in all areas of the club's stadium. This includes cam carpets and other advertising on perimeter hoardings in prime TV positions, press conference backdrops and the team bus, plus an allocation of VIP tickets. Nor is Sortimo a newcomer to FC Augsburg - the company was the club's main sponsor back in the 1990s.

"As FC Augsburg's former main sponsor, we've known the club well for a long time. It was therefore quickly clear to us that a renewed partnership would be beneficial to both parties. We wish FCA every success for the 2007/08 season and will support them as best we can," says Herbert Dischinger, Managing Partner at Sortimo.

"We are delighted that in signing up Sortimo we have been able to recruit another big-name exclusive partner from the region for FC Augsburg," declares Christian Kothe, manager of SPORTFIVE's Augsburg team.

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