Sponsorship

Sports equipment company Mitre has finalised a large deal to sponsor Welsh football. It's a three-year deal, one that will enable clubs and schools across Wales to buy Mitre equipment as special discounted rates. Mitre struck the ...

German Bundesliga club, Arminia Bielefeld, and sports equipment manufacturer, Saller, agreed on contract extension. Saller will remain the club's official outfitter for another four years. The sponsorship package arranged by SPORTFIVE includes the equipment of the professional, amateur and youth ...

MLS D.C. United has signed a shirt sponsorship with Volkswagen worth USD 3.7 million a year. Volkswagen will become the shirt sponsor in what is the second-largest shirt-sponsorship deal in league history. Volkswagen, which ...

Welsh Wrexham earned an extension from Leasedirect Finance Ltd, one that will see the club have an additional two years of shirt sponsorship from the company. The deal will last through the end of the 2010-2011 season, ...

eircom is looking for an extension, wanting to keep its name on the Irish football league after the existing contract is finished. eircom has been the chief sponsor of the association since 1999. The deal is up ...

Norwich City already has tracked down a new sponsor, with Aviva coming aboard as part of a three-year deal. The company logo will be on the club kit, and promises to be active in the English club's ...

With sponsorship money at a premium, English Everton is using video to find its clubs name into the boardroom and get someone else's name on the stadium. The club is sending out promotional DVDs — and DVD ...

English Norwich City will be without a sponsor as cost-cutting airline Flybe announced it would not sponsor the club next season. Simon Lilley, Flybe's director of marketing, called the parting amicable. He said the company wanted to ...

English Chelsea goalkeeper Petr Cech launched himself into the elite sponsorship stratosphere with a GBP 17.5 million, five-year deal with adidas. Cech will feature in tournament promotions wearing the adidas boots, gloves, and protective helmet he has ...

Hans Segmuller, a manufacturer of upholstered furniture, and FC Augsburg (FCA) have extended their successful collaboration. Its commitment to the second-division soccer club gives the company based in Friedberg near Augsburg a comprehensive TV presence. The sponsorship package covers TV ...