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TalkSport reaches digital radio deal
World Cup 2006 - 06 June, 2006
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TalkSport has brokered a deal to broadcast on digital radio in Germany during the World Cup, including using separate advertising and programming.
TalkSport already has official broadcasting rights for the tournament, and a spokesman said, "This is a chance for advertisers to be a bit more creative and reach fans at the event itself."
The UTV Radio-owned station struck a deal with German regional broadcasting authorities to broadcast across the country's DAB digital radio multiplexes during the tournament.
Output will be split during the advertising breaks to create tailored advertising, information and news for those England fans in Germany. The move will also give fans a greater opportunity to take part in phone-ins.
"This is a great opportunity for TalkSport to give the England fans the chance to keep in touch with all that's happening in the World Cup, while supporting the England team in Germany and endorsing TalkSport's commitment to DAB digital radio," said Daniel Rose, UTV Radio digital development director.
This latest development follows the launch of a TalkSport-branded DAB digital radio, through the Currys retail chain.
TalkSport already has official broadcasting rights for the tournament, and a spokesman said, "This is a chance for advertisers to be a bit more creative and reach fans at the event itself."
The UTV Radio-owned station struck a deal with German regional broadcasting authorities to broadcast across the country's DAB digital radio multiplexes during the tournament.
Output will be split during the advertising breaks to create tailored advertising, information and news for those England fans in Germany. The move will also give fans a greater opportunity to take part in phone-ins.
"This is a great opportunity for TalkSport to give the England fans the chance to keep in touch with all that's happening in the World Cup, while supporting the England team in Germany and endorsing TalkSport's commitment to DAB digital radio," said Daniel Rose, UTV Radio digital development director.
This latest development follows the launch of a TalkSport-branded DAB digital radio, through the Currys retail chain.
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