LG joins SPORTFIVE's 2006 Qualifiers package

Adjust font size:

LG Electronics has booked the SPORTFIVE 'Qualifiers 2006' package which converges the marketing rights of numerous European football associations. Worldwide coverage of the qualification matches guarantees LG Electronics a comprehensive platform for its corporate communication. In addition to classic panel advertising, the Korean technology company will seize the opportunity for promotional presence at a series of matches.

Aside from these public appearances, LG Electronics will have ample possibilities for business-to-business communication, for which is provided by the hospitality elements included in the Qualifiers 2006 package.

“LG Electronics has underlined its belief in sponsoring by supporting a large variety of sports around the world, from car racing and yachting to this number-one European sport – football,” explains Mr. Sang Bae Park, general manager at LG Electronics. “These qualifier fixtures position us at the heart of the European football qualifications and additionally give us worldwide coverage – an ideal supplement to our overall communication strategy.”