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The Premier League club has expressed his intention to cut the number of commercial partners, in a bid to increase the worth of the brand and have a smaller group of global companies’ partners who also have a global reach. The club currently have deals with Vodafone (main), Nike (technical), Pepsi (soft drinks), Budweiser (Beer), Ladbrokes (betting), Fujifilm (imaging), Audi (motor vehicle), Dimension Data (business solutions), Wilkinson Sword (male grooming), and Century Radio (radio station).
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