Jaguar in a deal with Arena Coventry

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The motor vehicle manufacturer has agreed a multi-year naming rights sponsorship deal with Arena Coventry Ltd, the company developing the £ 113m complex that will house English Championship club Coventry City’s new 32,000-capacity stadium. The arrangement further strengthens Jaguar's longstanding ties with Coventry, its world headquarters being based at Browns Lane, Allesley, and it being the city's second-largest employer. Jaguar adds its name to other local-based companies that have agreed deals with three of the four sides of the new stadium – Marconi (West Stand), timber and building materials supplier Jewson (South Stand) and the Coventry Evening Telegraph local newspaper (North Stand).