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SPORTFIVE reveals sponsorship survey results
Pan-European - 27 November, 2006
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Nine out of ten European sponsors are active in the field of sports, making sponsoring one of the most important communications tools used by corporations today.
SPORTFIVE came to this conclusion after a joint survey with SPORT+MARKT in which it interviewed 500 high turnover companies in Europe.
A total of 377 surveys from Europe's five main markets, the U.K., France, Germany, Italy, and Spain revealed insights into the companies' communications plans.
Besides surveying the companies' sponsorship activities, goals and strategies, it also focused on the interrelationships between conventional advertising and sports sponsoring.
Market deciders also rated the suitability of various marketing tools for achieving different communications objectives.
SPORTFIVE came to this conclusion after a joint survey with SPORT+MARKT in which it interviewed 500 high turnover companies in Europe.
A total of 377 surveys from Europe's five main markets, the U.K., France, Germany, Italy, and Spain revealed insights into the companies' communications plans.
Besides surveying the companies' sponsorship activities, goals and strategies, it also focused on the interrelationships between conventional advertising and sports sponsoring.
Market deciders also rated the suitability of various marketing tools for achieving different communications objectives.
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