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IMG Media partner with Portsmouth
England - 26 July, 2007
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IMG Media will work as the exclusive production and distribution partner for English Portsmouth.
The three-year deal includes developing and producing a weekly three-hour programme of action, news and features on the club. IMG Media will also distribute future match broadcast rights outside of the Premier League, including pre-season games, charity matches and European competitions, as well as mobile and broadband rights.
IMG Media also designed and built the club's online TV channel, PfcTV, which launched last week and includes interviews and highlights from all matches.
"It is essential for us to drive our media strategy forward so we can realise the huge potential we have identified to market the Portsmouth Football Club brand on a global scale, and we see this deal as the best way to make that happen," said Bruce Vandenberg, Portsmouth's COO.
The three-year deal includes developing and producing a weekly three-hour programme of action, news and features on the club. IMG Media will also distribute future match broadcast rights outside of the Premier League, including pre-season games, charity matches and European competitions, as well as mobile and broadband rights.
IMG Media also designed and built the club's online TV channel, PfcTV, which launched last week and includes interviews and highlights from all matches.
"It is essential for us to drive our media strategy forward so we can realise the huge potential we have identified to market the Portsmouth Football Club brand on a global scale, and we see this deal as the best way to make that happen," said Bruce Vandenberg, Portsmouth's COO.
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