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Everton and BT introduce fan loyalty card
England - 26 May, 2006
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Everton and telecom company BT have joined together to launch a loyalty card for fans that will double as a season ticket.
The swipe card will give fans turnstile access, and collect points for a range of retail partners.
BT will gather and examine data from the card. Other partners include Teamcard and SkiData, which specialises in organising Alpine ski lift access.
“This is BT's first foray into this area.” Everton deputy chief executive Robert Elstone, said.
The club will deliver local partners for loyalty rewards and BT will provide high street retailers.
“They will be well known names where our fans spend on a regular basis, like supermarkets or petrol stations," Elstone added. “The high street partners will offer our fans ag ood deal for using the loyalty card.
“The business drivers behind it are safer and quicker access to the stadium, cost savings from turnstile operators and stewarding and it minimises ticketing abuse. We are confident of making savings.”
About 40,000 cards will be sent to season ticket holders and shareholders, and the offer will be extended later. Cards will be sent out from the end of July and will be tested in a pre-season friendly match.
“It is advantageous for us to have as many cards in issue,” Elstone said. “The loyalty starts as soon as the fan gets the card in their hands.”
The swipe card will give fans turnstile access, and collect points for a range of retail partners.
BT will gather and examine data from the card. Other partners include Teamcard and SkiData, which specialises in organising Alpine ski lift access.
“This is BT's first foray into this area.” Everton deputy chief executive Robert Elstone, said.
The club will deliver local partners for loyalty rewards and BT will provide high street retailers.
“They will be well known names where our fans spend on a regular basis, like supermarkets or petrol stations," Elstone added. “The high street partners will offer our fans ag ood deal for using the loyalty card.
“The business drivers behind it are safer and quicker access to the stadium, cost savings from turnstile operators and stewarding and it minimises ticketing abuse. We are confident of making savings.”
About 40,000 cards will be sent to season ticket holders and shareholders, and the offer will be extended later. Cards will be sent out from the end of July and will be tested in a pre-season friendly match.
“It is advantageous for us to have as many cards in issue,” Elstone said. “The loyalty starts as soon as the fan gets the card in their hands.”
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