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Infront signs World Cup new media rights to four nations
World Cup 2006 - 12 May, 2006
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Infront Sports & Media signed four agreements for its standard 2006 World Cup New Media broadcast rights package for France, Canada, Sweden and India.
The package enables licensees to transmit via the web or mobile networks up to four minutes of match footage for “near-live” and/or delayed coverage.
Telecommunications operator France Telecom secured the non-exclusive French-language rights in its country for web highlights of all 2006 World Cup matches. The group will offer the match footage via its Internet service.
Canadian company Rogers Communications Ltd is exclusively licensing the English-language web and mobile telephone rights in Canada for all 64 matches of the tournament. Rogers also will have archive material from the 2002 World Cup, which took place in Korea and Japan. The company will place its rights in multiple platforms, including Rogers Wireless, Rogers Cable and Rogers Yahoo! Hi-Speed Internet. Subsidiary Rogers Sportsnet already is a World Cup television rights holder.
TV4 AB, Sweden’s largest commercial television broadcaster, acquired exclusive Internet and mobile telephone rights for all matches, as well as archive access to 2002 World Cup matches, in Swedish and English languages. TV4 already holds the television rights. The broadcaster plans to use web rights on tv4.se and to sublicense the mobile telephone rights to a company yet to be announced.
Weume Infosys Private Limited of India, a provider of mobile content and Internet services, acquired the exclusive mobile broadcast rights for the World Cup in its country. The agreement covers English and Hindi languages, and applies also to archive video material of the 2002 tournament. Weume will distribute the content through its portal, as well as mobile networks and mobile portals within the country. The company’s goal is to reach approximately 85 million subscribers.
Infront has concluded new media agreements with nearly 100 countries. With this number of new media licenses and more likely to occur, the 2006 World Cup will be the most diversified of any international sports event yet.
The package enables licensees to transmit via the web or mobile networks up to four minutes of match footage for “near-live” and/or delayed coverage.
Telecommunications operator France Telecom secured the non-exclusive French-language rights in its country for web highlights of all 2006 World Cup matches. The group will offer the match footage via its Internet service.
Canadian company Rogers Communications Ltd is exclusively licensing the English-language web and mobile telephone rights in Canada for all 64 matches of the tournament. Rogers also will have archive material from the 2002 World Cup, which took place in Korea and Japan. The company will place its rights in multiple platforms, including Rogers Wireless, Rogers Cable and Rogers Yahoo! Hi-Speed Internet. Subsidiary Rogers Sportsnet already is a World Cup television rights holder.
TV4 AB, Sweden’s largest commercial television broadcaster, acquired exclusive Internet and mobile telephone rights for all matches, as well as archive access to 2002 World Cup matches, in Swedish and English languages. TV4 already holds the television rights. The broadcaster plans to use web rights on tv4.se and to sublicense the mobile telephone rights to a company yet to be announced.
Weume Infosys Private Limited of India, a provider of mobile content and Internet services, acquired the exclusive mobile broadcast rights for the World Cup in its country. The agreement covers English and Hindi languages, and applies also to archive video material of the 2002 tournament. Weume will distribute the content through its portal, as well as mobile networks and mobile portals within the country. The company’s goal is to reach approximately 85 million subscribers.
Infront has concluded new media agreements with nearly 100 countries. With this number of new media licenses and more likely to occur, the 2006 World Cup will be the most diversified of any international sports event yet.
Source: euFootball.BIZ © Copyright 2006 -
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