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SPORTFIVE and Auxerre renew pact
France - 21 May, 2008
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Sport marketing agency SPORTFIVE and French AJ Auxerre announced the renewal of their comprehensive marketing and media rights agreement for a minimum of 10 seasons (through 2018).
SPORTFIVE France, whose partnership with the club dates to 1987, will manage all of AJ Auxerre’s marketing and TV rights as well as providing professional expertise to support the ambitious project that will see the Abbé Deschamps Stadium fully renovated.
Jean-Claude Hamel, AJ Auxerre’s President, said: “At a time when our club has substantial projects ongoing regarding the modernisation of our sports facilities, our wish was not a simple commercial agreement but to have a company at our side which will be committed to fulfilling our objectives on the long term. SPORTFIVE has responded to this wish. We are proud to have arrived at this agreement.”
SPORTFIVE France, whose partnership with the club dates to 1987, will manage all of AJ Auxerre’s marketing and TV rights as well as providing professional expertise to support the ambitious project that will see the Abbé Deschamps Stadium fully renovated.
Jean-Claude Hamel, AJ Auxerre’s President, said: “At a time when our club has substantial projects ongoing regarding the modernisation of our sports facilities, our wish was not a simple commercial agreement but to have a company at our side which will be committed to fulfilling our objectives on the long term. SPORTFIVE has responded to this wish. We are proud to have arrived at this agreement.”
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