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UEFA in licensing deal with Warner Bros
FIFA & UEFA - 18 December, 2006
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UEFA has plans for a worldwide multi-category licensing programme that would be run in association with Warner Bros Consumer Products.
The licensed products will promote the global approach of UEFA competition, and give the European football governing body a wide range of distribution outlets.
The products will include watches, eyewear, stationery, writing instruments, travel goods, gifts and men's accessories.
Warner Bros Consumer Products will manage the licensing programme across the globe.
The first product collection is due in spring, poised to debut as the UEFA Champions League final closes in Athens in May.
"With the launch of the new UEFA Champions League identity this season, we were keen to utilise opportunities to maximise the brand visibility," said the director of UEFA marketing and media rights, Philippe Le Floc'h.
The licensed products will promote the global approach of UEFA competition, and give the European football governing body a wide range of distribution outlets.
The products will include watches, eyewear, stationery, writing instruments, travel goods, gifts and men's accessories.
Warner Bros Consumer Products will manage the licensing programme across the globe.
The first product collection is due in spring, poised to debut as the UEFA Champions League final closes in Athens in May.
"With the launch of the new UEFA Champions League identity this season, we were keen to utilise opportunities to maximise the brand visibility," said the director of UEFA marketing and media rights, Philippe Le Floc'h.
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