UEFA signed Licensing deal with Warner Bros.

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UEFA Appoints Warner Bros. Consumer Products Exclusive Worldwide Licensing Representative for UEFA EURO 2008, UEFA European Under-21 Championships, UEFA Women's European Championships and UEFA European Futsal Championships Warner Bros. Consumer Products (WBCP) announced that they have signed a long-term strategic licensing agreement with UEFA. The company has been appointed UEFA's exclusive worldwide licensing representative for UEFA EURO 2008. The UEFA European Football Championship will be held in Austria and Switzerland during the summer of 2008. As part of the agreement, WBCP also has the rights to the other competitions, which are part of the UEFA EUROTOP program; these are the UEFA European Under-21 Championships (2006, 2007, 2009); the UEFA Women's European Championships (2009) and the UEFA European Futsal Championships (2007, 2009).

"UEFA have renewed and extended the scope of their relationship with WBCP, so that together we can develop the contribution of licensing to the overall success of our National Team Competitions," said Lars Christer Olsson, CEO of UEFA.

"WBCP is honored to renew and expand the cooperation with UEFA after the success of the initial partnership on UEFA EURO 2004(TM)," said Jordan Sollitto, Executive Vice President, Worldwide Marketing and International Licensing, Warner Bros. Consumer Products. "This agreement is a strong sign of WBCP's commitment to develop football licensing globally."

The scope of this agreement will see WBCP manage the licensing program to develop Official Licensed Products and an expansive retail licensing operation. In addition WBCP will develop the mascot for UEFA EURO 2008, as well as the art programs, which will support the licensing program. WBCP will leverage its global commercial network and creative expertise to maximize the visibility of Official Licensed Products.