TNS launches new sports research facility

TNSSport, a sports research company, has launched a new internet based panel of 70,000 television sports fans. The panel which covers the UK, Germany, France, Italy, Spain and the Netherlands will provide a fast and effective method of communicating with the followers of over 15 different major sports. The football panel hosts 42,000 watchers across Europe and provides direct access to specific target groups. "This is an exciting development for TNSSport, it will allow us to provide clients with a service the market has struggled to provide to date. The development of the Internet in the last 10 years means all parts of the population are well represented even at a niche level. With this scale, it will certainly bring greater capability and understanding to the sports research business," commented Richard Ames, Managing Director of TNSSport.

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