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Spanish Barcelona continues penetration of China
Spain - 17 July, 2006
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Barcelona continued its Far East push, signing deals with three Chinese media companies Thursday to help promote the European and Spanish champions.
"Barcelona can now guarantee a permanent presence in China offering fans the club's TV station, a magazine and an internet portal all in Chinese," Marc Ingla, the club's vice-president of media and marketing, said on Barcelona's website. "We are doing this through companies who are leaders in their fields. It is a real landmark for the club."
Broadcaster EuroSoccer will carry TV broadcasts, while Sports CN will develop an exclusive internet portal for the club, as it already does for some other European teams.
Titan Sports, China's biggest sports publishers, will produce a club magazine in Chinese which it will distribute along with its publication Soccer Weekly.
The agreements come less than a week after Barcelona wrapped up a promotional deal with Singapore's Tiger Beer, which will be the club's official partner in Cambodia, Laos, Malaysia, Singapore, Thailand and Vietnam. Barcelona are also preparing to announce deals with companies in Japan as part of their continuing expansion into the far east.
"Barcelona can now guarantee a permanent presence in China offering fans the club's TV station, a magazine and an internet portal all in Chinese," Marc Ingla, the club's vice-president of media and marketing, said on Barcelona's website. "We are doing this through companies who are leaders in their fields. It is a real landmark for the club."
Broadcaster EuroSoccer will carry TV broadcasts, while Sports CN will develop an exclusive internet portal for the club, as it already does for some other European teams.
Titan Sports, China's biggest sports publishers, will produce a club magazine in Chinese which it will distribute along with its publication Soccer Weekly.
The agreements come less than a week after Barcelona wrapped up a promotional deal with Singapore's Tiger Beer, which will be the club's official partner in Cambodia, Laos, Malaysia, Singapore, Thailand and Vietnam. Barcelona are also preparing to announce deals with companies in Japan as part of their continuing expansion into the far east.
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