Pizza Hut agrees naming rights deal with FC Dallas

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Pizza Hut, Hunt Sports Group and FC Dallas of Major League Soccer have agreed a 20-year deal establishing Pizza Hut Park as the title sponsor of the new FC Dallas soccer stadium and complex.

The world’s largest pizza restaurant company will be the facility’s naming rights partner for the entire complex in Frisco, Texas, including the stadium and 17 additional soccer fields.

The deal sees Pizza Hut become the first fast food restaurant chain in the US to put its name on a major sports facility in a naming rights deal.

Pizza Hut and Pizza Hut Park logos will appear extensively throughout both the stadium and soccer park, with products served at three branded locations – two inside the stadium and one within the soccer park.

The agreement makes Pizza Hut the exclusive sponsor of FC Dallas and the North Texas State Soccer Association within each brand’s respective food categories.