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Phone card to distribute prepaid phones featuring football players
USA - 01 May, 2005
Starcom Inc. and Hispanic Communications have announced an agreement to distribute prepaid phone cards featuring football players. Joseph Macaluso, founder and CEO of Starcom said: "This campaign has begun, featuring nine football stars on collector prepaid phone cards. Hispanic Communications will distribute these to thousands of fans. We expect the cards to provide both easy communication between Mexico, the USA and to remain a valuable collector's item." Hispanic Communications is based in Los Angeles and has worked in the prepaid phone card business since 1997. They hand out the cards at football matches and other events, predominantly aiming at the Hispanic community. "We anticipate the average monthly sales of $5 prepaid phone cards to grow to 90,000 cards per month," said John DiDomenico, president and chief executive of US Starcom. The initial agreement lasts for twelve months with the option to renew.
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