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Beckham to pitch Armani underwear
England - 14 November, 2007
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Aside from modeling his new MLS L.A. Galaxy kit, David Beckham will be modeling underwear for Armani.
The clothing company signed Beckham to a multimillion-pound deal to pitch Armani's Emporio underwear line. Armani is trying to expand the brand's name, and Beckham will be at the forefront of a January campaign.
It's a big new pitch for the star, as his endorsements fell for the second year in a row.
The deal was brokered by 19 Entertainment, which assumed representation of Beckham and his wife Victoria in 2003.
The clothing company signed Beckham to a multimillion-pound deal to pitch Armani's Emporio underwear line. Armani is trying to expand the brand's name, and Beckham will be at the forefront of a January campaign.
It's a big new pitch for the star, as his endorsements fell for the second year in a row.
The deal was brokered by 19 Entertainment, which assumed representation of Beckham and his wife Victoria in 2003.
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