Schalke 04 signed naming rights deal with Veltins

The 1.Bundesliga club signed a ten-year naming rights deal with German brewery Veltins for its AufSchalke Arena. The brewery, already a secondary sponsor of the club, will pay estimated €3m per season and has an option to extend the agreement with additional 5 years, until 2020. “Veltins is an ideal partner and we share a good working relationship with the company. We had several offers since the opening of our stadia, but what acted in their favor was their unrestricted agreement to a long-term relationship,“ General Manager Rudi Assauer commented to media.

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