Hertha BSC extends SPORTFIVE deal

The 1.Bundesliga club has signed an early five-year extension deal, until 2014, with SPORTFIVE the Hamburg based sport marketing agency. The extension deal will see SPORTFIVE continues its successful role as the club’s exclusive marketing arm, a cooperation which started already in 1992. SPORTFIVE will continue to develop and market the club’s sponsorship packages, corporate lounges and business areas in the club’s stadium, and international marketing of TV rights. "We are very pleased that our successful and fair cooperation that has become more intense over the past years will last even longer than 2009," said Hertha’s managing director Dieter Hoeness.

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