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The Championship club revealed its new badge due to debut on move to the Coventry Arena new stadium in the summer. "Our existing crest has been in use for over 20 years and while it symbolizes much of the tradition of our past, we felt that a change was needed to symbolize our future. This was not a decision we arrived at lightly and we are aware of how much the badge means to our supporters," Chairman Mike McGinnity commented to the club’s website.
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