New marketing programme for Red Bulls

A new marketing programme, "From the Streets to the Seats," was introduced by AEG, owners of Major League Soccer club New York Red Bulls.

Potential corporate partners will have exclusive branding in the 25,000-seat state-of-the-art stadium and in the adjacent Harrison MetroCentre retail center leading directly to the arena.

"This is an incredibly effective way for corporate sponsors to reach millions of individuals from different target markets. It's a marketer's dream," said Nick Sakiewicz, AEG New York President, in a press release.

"Through the programme, retailers have multiple sales opportunities before, during and after stadium events to a captive audience coming through and departing from Harrison MetroCentre and Red Bull Park," added Brian Banaszynski, vice president of Advance Realty Group.

"Very few locations offer such marketability. Our sports and entertainment events will appeal to a diverse group of patrons, from the growing international community living in the metropolitan area with soccer, to a broad range of A-list musical concerts," said Dave Mosca, AEG's New York Senior Vice President. There really is no other outdoor venue of this size in the metropolitan area that can provide this type of targeted reach for corporate partners."

Source: euFootball.BIZ © Copyright 2006 - All rights reserved.