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Coca-Cola and the English Football League will partner in a "Talent from Trash" initiative.
Football fans can earn cash for the clubs they support by increasing recycling efforts. A total of GBP 18,000 is up for grabs on youth development.
Thirteen clubs are involved in the 12-week programme.
Coca-Cola has sponsored the Football League since 2004 and recently extended its sponsorship deal to run until the 2009-2010 season.
Football fans can earn cash for the clubs they support by increasing recycling efforts. A total of GBP 18,000 is up for grabs on youth development.
Thirteen clubs are involved in the 12-week programme.
Coca-Cola has sponsored the Football League since 2004 and recently extended its sponsorship deal to run until the 2009-2010 season.
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