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Heineken in new campaign for UEFA CL
FIFA & UEFA - 06 March, 2007
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Beer brand Heineken announced last week that it is going to launch a major television ad campaign this.
The company is rolling out a series of branded identities to support its sponsorship of the UEFA Champions League football competition.
"Break bumpers," which are shown at the beginning or end of advertising breaks before, after and at half time of matches, is the first work created by The Red Brick Road for Heineken.
The Red Brick Road won Heineken's estimated GBP 40 million global advertising account from StrawberryFrog last year.
The break bumpers consist of four executions, each set in unusual locations, such as an igloo in Greenland, a bar boat in Shanghai, a Swiss mountaintop and a bar on stilts in Bali.
Each clip includes a prominent Heineken logo placed within the scene and the brewer said that the spots show how Heineken and the Champions League are enjoyed together around the world.
The break bumpers will first air tomorrow, during the English Liverpool v Spanish Barcelona and English Chelsea v Portuguese Porto matches. The ads will run once during matches screened by ITV and Sky Sports until the final in May.
Heineken has sponsored the Champions League since May 2005. The brand's sponsorship activities also include extensive backing of rugby competitions, including the World Cup and the sport's European tournament.
"There are over 14 million football fans in the UK who enjoy watching the UEFA Champions League matches, so these break bumpers provide Heineken with a great opportunity to tap into the huge numbers of footballs fans who will be enjoying a beer whilst watching the game," said Chris Duffy, customer-marketing controller at Heineken U.K.
The company is rolling out a series of branded identities to support its sponsorship of the UEFA Champions League football competition.
"Break bumpers," which are shown at the beginning or end of advertising breaks before, after and at half time of matches, is the first work created by The Red Brick Road for Heineken.
The Red Brick Road won Heineken's estimated GBP 40 million global advertising account from StrawberryFrog last year.
The break bumpers consist of four executions, each set in unusual locations, such as an igloo in Greenland, a bar boat in Shanghai, a Swiss mountaintop and a bar on stilts in Bali.
Each clip includes a prominent Heineken logo placed within the scene and the brewer said that the spots show how Heineken and the Champions League are enjoyed together around the world.
The break bumpers will first air tomorrow, during the English Liverpool v Spanish Barcelona and English Chelsea v Portuguese Porto matches. The ads will run once during matches screened by ITV and Sky Sports until the final in May.
Heineken has sponsored the Champions League since May 2005. The brand's sponsorship activities also include extensive backing of rugby competitions, including the World Cup and the sport's European tournament.
"There are over 14 million football fans in the UK who enjoy watching the UEFA Champions League matches, so these break bumpers provide Heineken with a great opportunity to tap into the huge numbers of footballs fans who will be enjoying a beer whilst watching the game," said Chris Duffy, customer-marketing controller at Heineken U.K.
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