SPORTFIVE to feature rotating boards at its Bundesliga grounds

SPORTFIVE has now installed a series of uniform rotating perimeter ads at the grounds of all the top-flight German clubs it represents.

After using this method at four sites last season, the system will be introduced at Hertha BSC, Borussia Dortmund and Hannover 96 as well. The existing rotation system in Berlin will be changed in the process from full to lateral rotation.

SPORTFIVE's goal is to increase the amount of advertising space available while reducing the number of advertising messages seen simultaneously on the TV screen. That allows a bigger, attention-getting viewing for sponsors.

"We've tested the TV rotating banner system extensively and it works fantastically well. We're convinced that this is the best system on the market and have therefore implemented it at all of our marketing partners," said Thomas Röttgermann, managing director of SPORTFIVE.

Source: euFootball.BIZ © Copyright 2006 - All rights reserved.