Marketing

PA Sport, the global leader in sports information, and the Professional Footballers’ Association (PFA have joined forces to produce the PFA’s Official Centenary Celebration book, The Players' Century, with foreword from Michel Platini. The PFA invited ...

UEFA said Russia will take visas. The governing body said it came to an agreement with Russian authorities to ease the visa problems expected when 50,000-plus fans descend on Moscow for the Champions League finals. ...

A strong preseason tournament field will be assembled in Moscow before next season, giving English Chelsea the opportunity to draw more fans in Russia. Chelsea, Italian AC Milan and Spanish Sevilla will come together in Moscow 1 Aug. ...

English Derby County will have a close-link Dutch partner in FC Utrecht. The idea is similar in concept to English Manchester United's venture with Belgian Royal Antwerp. Some of the ideas include a way ...

MLS deputy commissioner Ivan Gazidis believes his league can touch the big time. Gazdis wants his league to follow in the footsteps of the English Premier League. Gazidis called the Premier League the most dominant sporting group ...

RTL Group, one of the leading European TV networks, announced that it will be investing in attractive segments of sports rights marketing again from now on, and has re-established the marketing agency UFA Sports. UFA ...

MATCH Hospitality AG, the worldwide exclusive rights holder for the FIFA Hospitality Programme until 2014, has appointed the international sports marketing agency SPORTFIVE as its exclusive sales agent for the Continental European territory for the Official Hospitality Programme of the ...

English Manchester City is allowing supporters to use contact-free payment cards to use for goods around the stadium. Cardholders can pay for goods up to GBP 10. Additional funds can be added online, by phone or at ...

Credit English Derby County with trying to keep up with the needs of the credit-conscious fan. The club announced a new Rams credit card with a series of perks. The extras include a freeze on season ticket ...

Four of the most successful clubs in Europe, Italian AC Milan, English Chelsea, Spanish Real Madrid and French Lyon will convene at the Soccerex London Forum to outline how their revenue strategies differ and what the landscape is for the ...