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Sweden’s Supreme Court upheld an appeal court ruling against sports marketing agency Kentaro, and affirmed the SKr8 million (EUR 858,383) fine imposed on the company.
The decision follows Canal Plus' claim which said that a deal signed by Kentaro, the distributor of Swedish soccer’s top-tier Allsvenskan TV rights, and free-to-air commercial broadcaster TV4 infringed its existing exclusive deal with the agency.
The decision follows Canal Plus' claim which said that a deal signed by Kentaro, the distributor of Swedish soccer’s top-tier Allsvenskan TV rights, and free-to-air commercial broadcaster TV4 infringed its existing exclusive deal with the agency.
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