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AC Milan generate more than €55m revenues from overseas markets
Italy - 20 December, 2004
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The Serie A club vice-president Adriano Galliani revealed the figure while speaking at a meeting with the club’s sponsors. Galliani believes the club’s business model is helping the brand achieve marketing success around the globe. “We have to compete with clubs like Real Madrid and Manchester United and we are first in China, where 33% of their football fans support Milan. Also,
we are expanding in the USA and in the Middle East. Our aim is to export everywhere in the world,” Galliani told the sponsors.
we are expanding in the USA and in the Middle East. Our aim is to export everywhere in the world,” Galliani told the sponsors.
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