News Alerts
Headlines
Manchester United CL win worth GBP 85m
England - 23 May, 2008
Adjust font size:
English Manchester United will likely profit more than GBP 85 million from its Champions League victory.
After defeating Chelsea, the club should reap the benefits of added sponsorships, TV deals, player values and ticket sales, according to a MasterCard-backed study. That does not include the funds — estimated at GBP 30 million — that Manchester United has made through the Champions League campaign before the final was played.
The study concluded an economic impact of GBP 67 million for Italian AC Milan, the winner of the 2007 event.
The study also found the winning team's city could benefit by more than GBP 10 million via tourism, consumer spending and commerce. Liverpool estimated an influx of GBP 46 million after winning the 2005 tournament.
Chelsea also is expected to land GBP 30 million despite the loss.
English clubs weren't the only ones to benefit. Moscow, which hosted the all-England showdown, will benefit from an estimated economic impact of GBP 35 million. Athens, which hosted the 2007 final, had an estimated GBP 18 million haul.
"The 2008 UEFA Champions League Final is not only the greatest prize in European club football, but it is also expected to be the biggest yet in economic terms, with a total cumulative impact that could amount to upwards of GBP 210 million," said professor Simon Chadwick, the director of Coventry University's Centre of the International Business and the person who conducted the study.
"Quite apart from the qualifying, group and knockout stages of the tournament, this places the Final itself on a par with the world's leading regular, one-off sporting events, such as the NFL Superbowl."
After defeating Chelsea, the club should reap the benefits of added sponsorships, TV deals, player values and ticket sales, according to a MasterCard-backed study. That does not include the funds — estimated at GBP 30 million — that Manchester United has made through the Champions League campaign before the final was played.
The study concluded an economic impact of GBP 67 million for Italian AC Milan, the winner of the 2007 event.
The study also found the winning team's city could benefit by more than GBP 10 million via tourism, consumer spending and commerce. Liverpool estimated an influx of GBP 46 million after winning the 2005 tournament.
Chelsea also is expected to land GBP 30 million despite the loss.
English clubs weren't the only ones to benefit. Moscow, which hosted the all-England showdown, will benefit from an estimated economic impact of GBP 35 million. Athens, which hosted the 2007 final, had an estimated GBP 18 million haul.
"The 2008 UEFA Champions League Final is not only the greatest prize in European club football, but it is also expected to be the biggest yet in economic terms, with a total cumulative impact that could amount to upwards of GBP 210 million," said professor Simon Chadwick, the director of Coventry University's Centre of the International Business and the person who conducted the study.
"Quite apart from the qualifying, group and knockout stages of the tournament, this places the Final itself on a par with the world's leading regular, one-off sporting events, such as the NFL Superbowl."
Source: euFootball.BIZ © Copyright 2006 -
All rights reserved.
© Copyright message
The copying, republication, redistribution or web posting (including by framing or similar means) of this content is expressly prohibited without the prior written consent of euFootball.BIZ
-
Finance
Television
Sponsorship
Marketing
Technology
Competitions
Clubs
Stadia-Facilities
Legal
Administration
Events